New paths for the food service industry: subscription models in Switzerland

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New paths for the food service industry: subscription models in Switzerland

Subscription models in the food service industry are becoming increasingly popular worldwide. They offer restaurateurs stable sources of income and strengthen customer loyalty. But how can a subscription model be successfully implemented in the Swiss food service industry?

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International trends: Success through subscription models in the food service industry

A successful example from the USA is the "Unlimited Sip Club" from Panera Bread. Originally launched for USD 10.99 per month, this subscription gives members unlimited access to coffee, tea and soft drinks. Due to its great success, the price has already been increased. Since its launch in 2022, customer frequency has increased significantly and sales have grown.

Subscription models in the Swiss gastronomy sector

In Switzerland, subscription models are still relatively new in the catering industry, but they are showing promise. One example is the "Company Lunch Subscription" from HILTL Catering. Companies in Zurich can book a buffet for 20 or more people twice a week for CHF 15 per person. The growing popularity of this offer indicates that subscription models have great potential in the Swiss catering industry.

How to successfully implement your subscription model:

Define your target group (e.g. commuters or corporate customers) and offer exclusive benefits such as discounts or special events. Make the subscription digital, uncomplicated and actively advertise it to clearly highlight the benefits.

Optimize your subscription with a POS system

A key success factor for a subscription model in the Swiss food service industry is the use of an efficient POS system. Our POS system offers detailed analyses that help you to identify the most popular products. Use this data to tailor your subscription model to the most successful offers and maximize the added value for your customers.

Conclusion: Subscription models as an opportunity for the food service industry in Switzerland

Implementing a successful subscription model in the Swiss restaurant industry requires creativity, planning and precise knowledge of the target group. Restaurateurs in Switzerland have the opportunity to stand out from the competition with innovative concepts and at the same time strengthen customer loyalty. By looking at proven international examples and adapting them to local needs, they can develop a model that offers real added value for both their customers and their business.

Interested? Contact us and discover how you can use our POS system to gain targeted insights into your most successful products.

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